Act I · Prelude
Inside the music, together.
An immersive session with the performer — on the day of the concert, or in the days that lead up to it. Rhythm, breath, structure, feeling.
A room, not a lecture
For concert halls, festivals & cultural institutions
Where music sparks change.
A private programme that turns a single concert into a journey for a new generation of listeners — building depth without simplification, and giving sponsors a room they cannot buy anywhere else.
A · T · MMXXVI
Alla Belova · Pierre Boulez Saal, Berlin
The reality
Concert halls need a new generation — and new ways in.
Three quiet failures sit underneath almost every empty seat in the stalls.
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Young audiences, 18 to 40, rarely come on their own.They arrive with friends, colleagues — or not at all.
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Sponsors look for experiences, not placements.The same logos on the same programmes stop moving anyone.
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Listeners want to go deeper — without simplification.They crave entry points that respect both the music and their intelligence.
In their own words
Why young professionals don't come to the concert hall.
We want to come, but we don't know where to start.
A common opening
I won't go on my own. I'd like to go with friends or colleagues and talk about it afterwards.
The social barrier
Why go to a concert? How does it connect to my life and emotions?
The personal question
The concert hall? Yes, I know there's one in my city, but I've never been.
The familiarity gap
What if I don't understand anything and get completely bored?
The fear of not getting it
The Programme
The Ars Temporis Circle.
A private circle of up to 30 young guests. One journey in three acts — led by the performer herself, built around a single concert already in your season.
Act II · Concert
The music, heard with new ears.
The circle hears the concert from the hall — solo, chamber or with orchestra; on the modern piano or the historical fortepiano.
One public concert, one circle inside itAct III · Coda
Drinks, conversation, memory.
After the music, the circle gathers. The experience is shared, named, made into a story worth repeating.
Where the circle becomes a communityOne Circle
Sponsored, intimate, repeatable — a sponsor’s programme that grows into a tradition.
Up to 30 guests
The performerAlla Belova
The performer leads the whole journey.
Alla Belova.
“A pianist who treats the room like a conversation, not a stage.”
Concert pianist and fortepianist, founder of Ars Temporis. She meets the circle before the concert — and then plays for them. Berlin-based; concerts in 15+ countries.
Venues
Pierre Boulez Saal, Carnegie Hall, KKL Luzern, Lucerne Festival
Instrument
Modern piano & the fortepiano of Mozart and Beethoven
Base
Berlin, Germany
Languages
English, Russian, German, French, Italian
Act I · Prelude
The journey begins inside the music.
An immersive session with the performer — on the day of the concert, or a few days before.
- i.
Rhythm becomes an anchor you can feel in your body.
- ii.
Breath aligns with the musical phrase, and listening relaxes.
- iii.
Musical structures weave into personal stories — yours, not anyone's else.
- iv.
The music's emotions are lived through, not described from the outside.
I
Watch a Prelude moment
Act II
The concert.
Three signatures for one concert hall, on the programme you've already announced — with the circle seated inside it.
01
Solo or chamber.
On the modern piano, or on the historical fortepiano of Mozart and Beethoven — whichever the programme calls for.
Intimate02
With orchestra.
Alla Belova as soloist with the resident orchestra — a concert of scale, anchored by the same intimate circle.
Grand03
Concert-theatre.
A staged concert. Our flagship format. Music, narrative and the room in one continuous act.
Signature House formatHow it works
One public concert. One private circle inside it.
The hall doesn't change a thing about its season. The Circle is added.
The whole hall
Buys tickets, as usual.
The concert lives exactly where your audience already expects it — inside your season programme, on your stage, in your hall.
No disruptionTo the existing season.
The Circle · up to 30 guests
Invited by a sponsor.
Prelude, then Concert, then Coda. The sponsor pays for the circle. Several sponsors bring several circles — each one its own community.
Full journeyPrelude → Concert → Coda.
Partners we can bring in
Business clubs Private banks Luxury brands
Proven in practice
5 pilot projects. An intellectual, passionate new audience.
5
Pilot projects
4
Cities
150+
Circle guests
Participants in Vienna, Berlin, Dresden & St. Petersburg, in their own words.
Voice · 01“This is real communication, where dialogue is born. Music becomes music for the soul, for the heart, for connection.”
AnnaTheatre student · Vienna
Voice · 02“When we listened to Couperin, I understood for the first time that classical music can make you laugh. Your body responds and laughs along with the music.”
AlexJournalist · Berlin
Voice · 03“I never understood classical music. It always seemed like white noise to me. Now, at last, I have heard that classical music has a soul. I felt it touch my own.”
DanielIT specialist & amateur musician · Dresden
For concert halls, festivals & cultural institutions
If you would like to collaborate with Ars Temporis,
let's begin with one concert in your next season — one circle, one sponsor, and an audience you haven't heard from yet.
Write to
Or call
Ars Temporis
Where music sparks change.